You don't have to copy the greats to be an effective copywriter.  


A lot of marketers look at Dan Kennedy, John Carlton, Gary Halbert, hoping to understand "good copy" by reading successful promos from the legends.

Does copying sales pages for “muscle memory” actually work?

Eh.  Maybe.

But even if it does, here's my big problem with that strategy:

Most of their work is so specifically targeted to that Baby Boomer, direct-mail, “Agora-style” audience that it's hard to make the connection for your own brand.

Don't get me wrong — I love Agora.

I used to work for them and I learned a ton while I was there.

But most of that stuff just feels out of touch to what most of us are actually working on.

So rather than studying financial sales pages and health newsletters, hoping something will stick, here’s an idea:

Learn the foundation the greats used to write those legendary promos.  Persuasion.

I'd love to show you what I've learned.


(If we haven't met, hey.  I'm Tyler.)

After leaving Agora back in 2014, I've worked hard to create an approach that blends what we know about persuasion with my experience in direct-response and marketing.

This training is an introduction to a framework that best fits this approach.

After going through this copywriting training:


   You'll have a clear understanding of persuasion and how each pillar applies to your process.

   You'll know how to identify weak or missing elements in your copy — and how to fix them.

   You'll see new ways to get creative with your writing voice, while still focusing on results.

A step-by-step approach to persuasion with a modern twist.

This course is free, but I don't just drop off some formulas and say “good luck.”

I explain the reasoning behind each element, so you can think creatively about how it all applies to your situation.

That way, you're not building up your writing as a shadow of someone else.

You can write how you like to write while still being persuasive and driving action.

Here's what's inside:


   5 video lessons (60 min total)

   A PDF overview for easy reference

   Bonus: My 3-part copy critique process